Former three words, brandable domain related to real estate and affordable housing. 

Got featured and still has live, natural organic links/mentions in major online media outlets like  VA.govEnergy.govCityLab.comLSU.eduMacFound.org, etc. 

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HUD Secretary Donovan Cites Successful DC Area HOPE VI Models for Choice Neighborhoods Initiative

HUD Assistant Secretary Marquez Defends HOME Program

Getting to yes: April Solutions convening to tackle the perennial problem of NIMBY