When it comes to effectively communicating on affordable housing, it's complicated. Public housing, workforce housing, mixed-income, mixed-use: the litany of terms can become overwhelming to even the most seasoned communications professional.
Partnership for Sustainable Communities, a nonprofit group based in San Rafael, California, have released a new report "What Works and Why: Affordable Housing Communications Campaigns 2000–2010.” This report examines efforts by advocates and government agencies to build public and political support for affordable housing. The summary is available for viewing free of charge at www.p4sc.org.
The 36-page report describes 15 campaigns from New York to North Carolina to California, with reproductions of some of the advertisements used in those campaigns.
The full report is free for members of the Partnership for Sustainable Communities (PSC). It costs $12 for nonmembers. For information on the other benefits of membership, go to http://www.p4sc.org/start-receiving-benefits-membership-today